‘But anyone can write. Why do I need a copywriter?’
As any marketing executive will tell you, if you don’t know why, run — don’t walk — towards your nearest wordsmith!
The best products and brands in the world aren’t born — they are made. Made by a team of clever people bringing their own unique skills — be they verbal, visual, aural, strategic (the list goes on) — to create something that reaches the desired audience and speaks to them.
If you write your own copy, spend a bit of time thinking strategically about your target audience. Articles like this one are a great place to start.
If it all seems a bit daunting, remember — hiring someone who has made a career out of using the right words for the right audience at the right time is always an investment; and it leaves you valuable time to work on, not in, your business.