because stories sell

Corporate story: PricewaterhouseCoopers

PricewaterhouseCoopers Annual Report

Deep in the midst of the global economic crisis, PwC wanted to project a sense of hope and demonstrate its commitment to supporting Australian business and communities into the future. The designer and I took these ideas and translated them into a blending of the professional and human sides of PwC people, photographing them with their children — The embodiment of our future — and telling human stories through a professional lens.

Download PriceWaterhouseCoopers Annual Review 2010