What do frogs and branding have in common? More than you’d think.
My client wanted to position himself as a thought leader in the branding world. As branding can be a tricky concept to grasp, we decided to develop an ebook that would explain the basic concepts to a broad audience. Thus, the ‘children’s book of branding’ was born— A cute little story centred around the frog ‘brand’. He got naming credits and industry recognition. I got to have a load of fun. It was a win-win situation!