because stories sell


Here are some stories we prepared earlier – some of which have won awards, and all of which have won business for my clients.

'Be the Frog' ebook

Brand story: eBook

What do frogs and branding have in common? More than you’d think. My client wanted to position himself as a thought leader in the…


Epic event story: Throttle Roll

Throttle Roll is an annual celebration of custom motorcycle and Rockabilly culture, showcasing Australia’s biggest array of Café Racers, Bobbers, classic and custom bikes…

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eLearning story: The Foxtels

Foxtel’s internal communications team was looking for a simple, engaging way of explaining the company’s new internet, tv and phone package to its customer-facing…

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Startup story: Code Octopus

This energetic young company exists to help people who code become more ‘human’ so they can better articulate their value and make themselves indispensable.…

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Filmmakers’ story

The team at Kaufmann Productions are brilliant, award-winning storytellers, but when the tale came close to home — talking about themselves — they wanted…

PwC Foundation Annual Report

Charity story: PwC Foundation

The Foundation Annual Report showcases the amazing work PricewaterhouseCoopers does within our communities. It was great fun working with the team, charities and people…

Austral Bricks

Green story: Austral

The then NSW Department of Environment and Climate Change wanted to highlight its work with industry in creating greener, more sustainable commercial practices. Here…